Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what to look at when buying a Pianoforte and you share reviews about the pianos you offer on your online shop.
The expectations and behavior of searchers are constantly evolving, which means algorithms are constantly changing to keep up.
Tim Soulo is CMO at Ahrefs. With over 15 years in the digital Absatzwirtschaft industry, Tim is the author of many data-driven studies and actionable Absatzwirtschaft frameworks, some of which gained industry-wide recognition. He enjoys challenging conventional Absatzwirtschaft knowledge and optimizing for simplicity and efficiency.
But eventually you’ll need to shift your attention to a number of very specific pages that you need to rank for very specific keywords. How do you get backlinks to those?
For example, this shows us that our article on the top 100 most visited websites has declined massively over the belastung six months. So this is probably ripe for an update.
Footer links are sitewide Linke seite placed at the bottom of your website in the footer section. They appear on every page since the footer is static.
So there it is. As you can probably tell by now, building legit backlinks isn’t easy. But that is actually the whole point.
Buying backlinks is risky. Here at Ahrefs we generally advise people against buying (or selling) backlinks. And yet many people in the SEO industry do it and manage to get away with it.
Andy Crestodina virtuously invites its read more LinkedIn audience to navigate to his company’s blog posts by crafting enticing hooks, sharing diagrams, or video explainers.
You may also want to prioritize the reviewing of pages that show signs of being low-quality. For example, pages with low word counts. You can do that rein Ahrefs’ Site Betriebsprüfung; just head to the Content Quality report.
Google search results come from its Stichwortliste, which is a database of hundreds of billions of webpages. Your pages need to Beryllium rein this Schlagwortverzeichnis to Messestand any chance at ranking.
If your website gets high-quality backlinks, Google sees you as a trustworthy source, thus elevating your ratings rein the search results.
Recommending or implementing changes or enhancements to existing pages: This could include updating and improving the content, adding internal Linker hand, incorporating keywords/topics/entities, or identifying other ways to optimize it further.
This is important because Google sees these URLs as separate site versions. Having more than one accessible can cause crawling and indexing issues. Hinein some cases, it can even dilute Querverweis equity and, thus, may negatively impact rankings.